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Behind The Smoke: BBQ War Stories

Nov 3, 2017

Corbin O'Reilly - Corbin's Q , San Diego, CA - Santa Maria Style Barbecue  






The Knot:


Tap Trucks:

Tap Trucks Instagram:

Tap Trucks Twitter:

Tap Trucks Facebook:

Ole Hickory Pits:

Grill Grates:

Weber Grills:

Del Mar BBQ Championship Facebook Event:

Spring Valley Tailgate & BBQ Festival:

Upcoming BBQ Events and Competitions:

Thank you to Jet West Band for our epic Intro Jingle!

Jet West:

Corbin O'Reilly - Corbin's Q , San Diego, CA - Santa Maria Style Barbecue  

Corbin Started his BBQ journey at 22 years old

Grew up on a cattle ranch in San Luis Obispo, which sparked his interest in BBQ

He participated in 4H

Was inspired by family BBQs growing up

Prides himself on santa maria style Tri-tip, which uses red oak, only found in California and is created in an open pit

Caring and taking pride in your product, love and passion will shine brighter than boasting about who is the “best”

It is important to recognize the mentors that have helped you along the way

He started in the farmers markets and to become successful and gain access to some of the exclusive markets he learned by taking notes and understanding the market

La jolla farmers market was their first market

Poway farmers market has been the biggest success

Built his own grills

It is important to abide by health department standards and to care about the well being of the people who are eating your food

Corbin dialed in his menu at farmers market

He met his wife at county fair and proposed to her there 5 years later

Family is an important support that helps you reach your business goals

Uses the slice line method to improve customer service by allowing customers to talk directly to the person preparing their meal

It is important to constantly improve your business

People have to be willing to make mistakes to learn and improve

Corbin’s Tri tip has four ingredients and is not marinated

They use Garcia’s Firewood for their red oak supply

Corbin’s Q business partnership with @TapTrucksd

ABC attorney Bill Winship

Important to use your nose when you show up to a BBQ restaurant

Crucial to respond to reviews and let them know that you do care and you gave it your all and are proud of your product

It is important to embrace all platforms and protect your brand online

Understand that everyone has there own opinion

Took Corbin three years to perfect his recipe for chicken

He steams ribs in apple juice when they come off of the grill

When creating menu prices, many aspects come into play

When you hire other agencies to come in and help with your business, you may lose your voice

It is important to have your own hands in as many aspects of your business as you can

Utilize technology and apps on your phone to streamline business, find which ones work for you

Reach out to businesses and learn, ask questions

Know your market and embrace them

When you determine your budget, triple it.

Always ensure you have a reserve, and backup for unforeseen expenses

You can’t rush BBQ. #1 Rule

When supplying a service have contracts so that you can protect yourself and ensure that the customers know exactly what you are providing

Have a setup and exit strategy and work with your event planner

Soft opening for Corbin’s Q, currently have 10 employees

Important to document everything that happens with your employees

Corbin’s Q Restaurant - 6548 El Cajon Blvd

"Admitting your weaknesses allows you to capitalize on what you are good at and then delegate tasks"

Contact us page:

Corbin does his own instagram and websites using Shopify : Instagram @corbinsq

Twitter: @corbinsQ



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