Oct 6, 2017
Nicole Matthews (@henleyco), Global Event, Travel & Lifestyle Concierge | Speaker | Event Professor | Social Media Champ | Recess Architect | Permission Author San Diego, CA
Ole Hickory Pits: www.olehickorypits.com/
Grill Grates: https://www.grillgrate.com/
Weber Grills: www.weber.com/US/en/grills
Del Mar BBQ Championship Facebook Event: https://www.facebook.com/events/106312709940889/
Upcoming BBQ Events and Competitions: http://bbqaoa.org/bbq_events/
Thank you to Jet West Band for our epic Intro Jingle!
Jet West: http://www.jetwestband.com/
Nicole Matthews, The Henley Company
Author of the book: Permission, stop competing and start creating the life you want to live
Shawn and Nicole met when he took one of her classes at USD
Nicole has owned her business for ten years called The Henley Co.
She named business Henley after the city in London where she found inspiration and peace of mind
She knew corporate america was not for her, and such, gave birth to Henley company
Olympics, super bowls, FIFA are just some of the events she has worked for
Although, through all of her successes she never forgets all of the struggles she faced
Nicole notes "It is important to understand your vulnerabilities and to understand the process and the journey..."
Nicole says she always knew that she wanted to write a book, and wrote it in 6 weeks focused on not editing and just writing to create the most authentic story
Was persuaded by her publisher to change her name on her book, decided to break her contract so that she can keep her name, to keep the authenticity
Nicole says, "When writing a book, one of the most important aspects is creating a strong outline"
Simply write down what you want to talk about in your outline then find stories within that outline
"When figuring out what you want to say in a podcast, book, etc. You have to think about why you want to talk aloud, not what you are going to say or how it is going to sound"
It's important to offer something to the most important person in the room, be brave and see yourself as a colleague
Leaders do not just lead, they inspire
Nicole spent lots of time in England
"Pub Mentality: you either get stuck on your barstool, or you bolt and you never come back"
You are either the person who talks about life, or the person who lives life
There is no magic pill to give you the life that you envision, you have to do something to make that life happen
Nicole is a crisis interventionist with the SD Police Department volunteer, gets called to the scene when needed
Incredible privilege for her to be with people at their most vulnerable moments
Depressing piece for her is that she encountered a lot of people who were “stuck” and not living
Shawn's grandpa learned how to read, that then created a thirst for knowledge and gave him the inspiration to become a Dr. and leave Bulgaria
Shawn's takeaway on her book was that he could relate to her struggles of people doubting her ability to succeed. It caused him to reflect on how he used mentors and worked hard to get to where he is now..
Don’t worry about your shortcomings, capitalize on what you do well
It is so Important to ask for help, you can't always be the "hero"
Nicole was inspired to work at the London Olympics and sent an email to many people in hopes to make that dream come true. She notes that it was important that she followed up on that email
Nicole got the job at the London games working with the CEO of visa Europe
To be an olympic city you have to build a city within a city, changes the dynamics of a city forever
Joe Rogan Podcast: http://podcasts.joerogan.net/
Teaches because she feels like she owes it to the industry, wants to better the industry, wants to change the amount of hobbyists in the industry
Nicole teaches to produce people who become her colleagues
When it comes to marketing, you have to know your target market
Create a call to action with social media, use authenticity to draw people in
Get out of your own way, give yourself permission to be successful and to do what you want to do
Just because you give yourself permission does not mean you do not have to put in the work
Important to know who you can lean on around you
May take some time being uncomfortable and taking risks to do what makes you happy
Last place is better than the person who didn't try at all
Nicole’s idea on her future podcast is how she found inspiration from having conversations around the table, moments around the table, wants to find interesting people talk to them and hear their stories
How Big is Your Bold is the loose title for her next book finding inspiration for people’s “bold” moments and telling other people’s stories
One of her defining moments was when the man she was in a relationship with told her he impregnated another woman
Social media is not a fad, it's here to stay
Different understanding when using social media for social reasons and then for a business with actual business goals
Get in Touch
Derek Marso - https://twitter.com/MarsoDerek
Shawn Walchef - https://twitter.com/shawnpwalchef
Cory Wagner - www.twitter.com/TheFifthPofmkt